• Skip to primary navigation
  • Skip to footer navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

WP Fangirl

WordPress Consultant Sallie Goetsch

  • speakerdeck icon
  • Home
  • About
  • Why WordPress?
  • How I Work
  • Portfolio
  • Services
  • Blog
  • Contact

I’m Speaking at WordCamp Sacramento 2018 in September Get your tickets now!

June 16, 2018 by Sallie Goetsch Leave a Comment

This entry is part 16 of 17 in the series WordCamps
Sacramento skyline seen from the river

WordCamp Sacramento is a terrifically well-run event, and I’ve been privileged to speak there every year since 2015. This year’s event takes place September 15 & 16 at the Sacramento Convention Center, with a lineup of great speakers from California and beyond.

Meet the 3rd group of speakers for #WordCamp #Sacramento! We're excited to welcome Parisa Vassei, @jakemgold, @salliegoetsch, @learnwithmattc, Jamie Bergen, @boogah, @stacyclements, and @EricDebelak #WCSAC https://t.co/MUeP9M2tma

— Sacramento WordPress (@WC_Sacramento) June 16, 2018

Last year I talked about creating an online newsroom with WordPress. This year’s talk will be similar in some ways, since I’m speaking about Building a Compelling Portfolio with Gutenberg.

At the time I submitted the proposal, I believed that Gutenberg would be integrated into WordPress core by September.

Now, despite the suggestion at WCEU that Gutenberg, and WordPress 5.0, could appear in August of 2018, it seems far more likely that Gutenberg will still be in the plugin stages, and won’t be ready for prime time until sometime in 2019. But Gutenberg is nearing feature-freeze, which means that by September we’ll know what’s going to be available in WordPress 5.0, even if it’s not working perfectly. And the elements of a good portfolio, like the elements of a good newsroom, are not going to change anytime soon.

I can promise that no matter what state Gutenberg is in, this talk will be useful to you if you’re thinking of creating (or revising) a portfolio on your (client’s) WordPress site.

WordCamp Sacramento speaker photo of Sallie Goetsch

Talk Description: Building a Compelling Portfolio with Gutenberg

The purpose of a portfolio is to convince prospects to work with you. Whether your service is photography, design, development, or construction, your portfolio needs more than beautiful images. If you’re going to convince people to hire you and not your competition, you can’t just show people what you built. You need to explain the business problems you helped your clients solve and the outcomes you helped them achieve.

The first and most important step in creating your portfolio is determining what to put in it, which means knowing who your ideal client is and what they care about. But after you’ve done the content strategy work, what then? How do you create a portfolio with the elements you need, without adding unnecessary features? How do you make it easy for yourself to add new projects? And can you create it without hiring a developer?

It’s already possible to use code to customize WordPress portfolio plugins, and to use page builders to create layouts for portfolio archives and single entries. Those methods will both have a place for some time to come, but the new block-based Gutenberg editor provides a new way to build a portfolio template, and it might be even easier to use than a page-builder.

This session will review the elements of a good portfolio and explain how to combine core blocks and custom blocks into reusable block templates. The speaker will also address the question of where you might still prefer a page-builder and where you might need a developer — at least in the short term. You’ll walk away with a better understanding of how Gutenberg can make it easier to promote your business effectively.

WordCamp Sacramento Tickets

Tickets for WordCamp Sacramento went on sale on June 25th. Get yours now!

And please, come talk to me at the event. I’ll be doing a stint at the Happiness Bar to answer questions about my presentation or anything else I can help with.

As always, I will post my slides and notes here, and the video if it comes out. But it’s never the same as being there.

WordCamps Series Navigation<< Previous PostNext Post >>
Sacramento River cruise ship and bridge

Related Items

  • WordCamp Sacramento 2017 Logo
    I'm Speaking at WordCamp Sacramento 2017
  • Downtown Sacramento seen from the Sacramento River
    I'm Speaking at WordCamp Sacramento-2015
  • WordCamp Sacramento speaker photo of Sallie Goetsch
    My WordCamp Sacramento 2016 Speaker Interview

Share this post:

Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Share on Email

Filed Under: WordPress Events Tagged With: WordCamps, Gutenberg, Portfolios, #wcsac

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

What I Write About

  • Book Reviews
  • Content Strategy
  • Design
  • Hosting and Servers
  • Most Valuable Plugins
  • There's a Plugin for That
  • Using WordPress
  • Widgets
  • WordPress Consulting
  • WordPress Events

Series

  • Interviews (5)
  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • WordCamps (17)
  • WP-Tonic Roundtable (30)
  • Modern Tribe Tutorials (13)


More in this series:

  • I’m Speaking at WordCamp Sacramento-2015
  • I went to WordCamp Sacramento 2015 and all I got was this awesome sweatshirt
  • WordCamp Sacramento 2015 Slides and Notes
  • Watch My WordCamp Sacramento 2015 Presentation on Video
  • I’m speaking at WordCamp Los Angeles 2016
  • My Slides from #WCLAX 2016
  • My WordCamp Sacramento 2016 Speaker Interview
  • WordCamp Sacramento 2016 Slides and Code
  • Video from My WordCamp Los Angeles 2016 Presentation
  • WCLAX 2016 Video
  • Speaking at WCSAC 2017
  • WCSAC 2017 Notes & Slides
  • Final Set of WordCamp Sacramento Tickets Goes on Sale Wednesday!
  • Online Pressroom Video
  • Highlights of WordCamp Sacramento 2017
  • I’m Speaking at WordCamp Sacramento 2018 in September
  • Building a Compelling Portfolio with Gutenberg Slides

RSS Latest News from the East Bay WordPress Meetup

  • Does It Work? Using The New CSS Layout with Rachel Andrew
    Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.Description Over the past two years, […] The post Does It Work? Using The New CSS Layout with Rachel Andrew appeared first on East Bay WordPress Meetup.
  • Speaker Training
    Get the workbook and slides for the October 2019 speaker training, plus background and pro tips. The post Speaker Training appeared first on East Bay WordPress Meetup.
  • SEO Audit Template & Resources
    Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document. The post SEO Audit Template & Resources appeared first on East Bay WordPress Meetup.

Footer

Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

author-izer

sallie [at] wpfangirl [dot] com

Location

Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

Subscribe for New Posts

  • Since I blog on an unpredictable schedule, you might want to subscribe by email. I'll also send out occasional announcements about events.

  • Privacy Policy: I will never sell or rent your contact information.

  • This field is for validation purposes and should be left unchanged.
  • Contact
  • Colophon
  • Comment Policy
  • Privacy Policy
  • Five for the Future

Copyright © 2023 · Utility Pro on Genesis Framework · WordPress · Log in

MENU
  • Home
  • About
  • Why WordPress?
  • How I Work
  • Portfolio
  • Services
  • Blog
  • Contact