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WordPress Consultant Sallie Goetsch

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Appliance 911

Filed Under: BusinessTagged With: Genesis

Appliance 911 Home Page

Project Description

Original Appliance 911 website
Original Appliance 911 website

This client was referred to me by a friend from the Oakley Chamber of Commerce. Appliance 911 is a family-owned business that does high-end appliance repair in Contra Costa County. The business manager had attempted to create a site herself using Yahoo’s page builder, but that didn’t go so well.

The client had a limited budget and also very limited content, so we decided to go with a simple one-page site using Centric Pro. All of the sections are either text widgets (1 and 4) or Genesis Featured Page widgets. That means, of course, that there are actual pages, and you can get to them by clicking their titles on the home page, but most of the content is visible on the home page.

I made a few modifications to the CSS, notably creating equal-width footer widget areas and putting the site title above the menu rather than beside it. The menu items point to different sections on the home page.

 

Appliance 911 header with site title and navigation in two rows

Other than good product images, the main requirement was for clickable phone numbers and a service area map. I used the free Maps Builder plugin and was quite happy with it.

Appliance 911 Service Area Map, created with Maps Builder plugin

I also added a Yelp widget to the footer, because Appliance 911 has very good reviews on Yelp and I wanted to showcase that. I found an embeddable Yelp Widget generator, which worked out well. I’m also using Rich Contact Widget for a little microdata.

Appliance 911 website footer

My recommendation for the client would be to start blogging about appliance-related topics, in order to have enough content to apply SEO to, but I know that’s a difficult thing for a small company to take on. (And yes, the site is a bit keyword-heavy. I hope that won’t get them in trouble.)

As always, I set the client up with iThemes Security and automated off-site backups using BackupBuddy. I also installed Sidekick to help the business manager navigate the WordPress admin.

Screenshots

The thing about taking screenshots of these single-page sites is that they are just too tall to display properly. Therefore I’ve broken the home page up into its component parts.

Appliance 911 Home Section 1
Appliance 911 Home Section 1
Appliance 911 Home Section 2
Appliance 911 Home Section 2
Appliance 911 About Us (Home Section 3)
Appliance 911 Home Section 3
Appliance 911 Call to Action (Home Section 4)
Appliance 911 Home Section 4
Appliance 911 Service Area Map (Home Section 5)
Appliance 911 Home Section 5
Appliance 911 Contact Form (Home Section 6)
Appliance 911 Home Section 6
Appliance 911 Footer

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Project Details

Client Company

Appliance 911

Project URL

http://appliance911repair.com

Base Theme

Centric Pro

Project Fonts

  • Lato (headings and body)

Premium Plugins

  • BackupBuddy

Free Plugins

  • Image Widget
  • iThemes Security
  • Mail on Update
  • Maps Builder
  • Ninja Forms
  • Regenerate Thumbnails
  • Rich Contact Widget
  • Sidekick
  • Simple Custom CSS
  • WP-Sweep
  • Yoast SEO

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Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

author-izer

sallie [at] wpfangirl [dot] com

Location

Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

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