Appliance 911

Project Description

This client was referred to me by a friend from the Oakley Chamber of Commerce. Appliance 911 is a family-owned business that does high-end appliance repair in Contra Costa County. The business manager had attempted to create a site herself using Yahoo’s page builder, but that didn’t go so well.

The client had a limited budget and also very limited content, so we decided to go with a simple one-page site using Centric Pro. All of the sections are either text widgets (1 and 4) or Genesis Featured Page widgets. That means, of course, that there are actual pages, and you can get to them by clicking their titles on the home page, but most of the content is visible on the home page.

I made a few modifications to the CSS, notably creating equal-width footer widget areas and putting the site title above the menu rather than beside it. The menu items point to different sections on the home page.

 

Other than good product images, the main requirement was for clickable phone numbers and a service area map. I used the free Maps Builder plugin and was quite happy with it.

I also added a Yelp widget to the footer, because Appliance 911 has very good reviews on Yelp and I wanted to showcase that. I found an embeddable Yelp Widget generator, which worked out well. I’m also using Rich Contact Widget for a little microdata.

My recommendation for the client would be to start blogging about appliance-related topics, in order to have enough content to apply SEO to, but I know that’s a difficult thing for a small company to take on. (And yes, the site is a bit keyword-heavy. I hope that won’t get them in trouble.)

As always, I set the client up with iThemes Security and automated off-site backups using BackupBuddy. I also installed Sidekick to help the business manager navigate the WordPress admin.

Screenshots

The thing about taking screenshots of these single-page sites is that they are just too tall to display properly. Therefore I’ve broken the home page up into its component parts.