Mostly, I build people WordPress sites, sometimes with the assistance of colleagues who are specialists in disciplines like SEO and design. (All subcontractors are U.S.-based and paid a fair wage, usually the same thing they’d charge a client they were working with directly. I’m terrible at exploiting people.)
WordPress is a great choice for small business and personal websites, but it also handles membership (restricting access to paying members), e-commerce (selling physical and downloadable products, subscriptions, and more), community (creating your own social network), directories, learning management (teaching asynchronous online classes), event listings (with or without registration), and more. Take a look through the different examples in the portfolio.