WP Fangirl

WordPress Consultant Sallie Goetsch

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Services

Mostly, I build people WordPress sites, sometimes with the assistance of colleagues who are specialists in disciplines like SEO and design. (All subcontractors are U.S.-based and paid a fair wage, usually the same thing they’d charge a client they were working with directly. I’m terrible at exploiting people.)

WordPress is a great choice for small business and personal websites, but it also handles membership (restricting access to paying members), e-commerce (selling physical and downloadable products, subscriptions, and more), community (creating your own social network), directories, learning management (teaching asynchronous online classes), event listings (with or without registration), and more. Take a look through the different examples in the portfolio.

How I Work - I'm going to question your decisions. I'll ask why you want a certain feature, and how it serves your business and your customers. I'll tell you when what you want will be bad for your rankings in the search engines or make it hard for visitors to find their way around the site. I'll also try to find less expensive alternatives to things you want but can't afford when you're on a tight budget. And I'll bludgeon you with the need to take backups and upgrades and decent hosting seriously if you value your website. Continue Reading How I Work
Content Strategy - What kind of content do you have already? How well does it support your business goals? Where do you need to generate new content? Who in (or out of ) your company is going to produce it? How many places can you repurpose it? If you haven't asked yourself these questions, you definitely need to undertake a content strategy session and content audit before you move any further with your web (re)development project. Continue Reading Content Strategy
Website Copywriting - Creating the content is the hardest part about building a website. Most people struggle even to produce a professional bio, not because they're illiterate but because they're so uncomfortable talking about themselves. Unless your website is not about you and your business, you are going to have to participate in content creation--you're the expert. But you don't have to worry about producing perfectly polished, search engine-friendly copy. Continue Reading Website Copywriting
Site Development - If you're talking to me, you probably want a website. And you probably don't care whether it's designed, developed, implemented, or pulled like a rabbit out of a hat as long as it works and helps your business grow. Only an analysis of your needs--what's known as "discovery" will actually determine whether you can use something off the shelf or need it custom-built. Most of my work is customizing WordPress themes and integrating existing plugins in order to support the client's business goals. Continue Reading Site Development
Speaking & Training - I wrote and recorded a series of twelve videos for Peachpit Press in 2011 as part of their Visual Quickstart series. In 2012 and 2013 I taught WordPress classes through Media Bistro. These experiences taught where newcomers to WordPress without a web design background get hung up. I also do individual WordPress training, both as part of development packages for clients,  or for people who already have sites but need to know how to use them. Continue Reading Speaking & Training
WordPress Consulting - Sometimes people do, in fact, want to consult someone about their website before having it designed and built. Perhaps you want to know more about the WordPress platform and whether it’s the right solution for you. Maybe you're confused about WordPress hosting. Or maybe you want some guidance in choosing the best WordPress theme or plugin for your site. Continue Reading WordPress Consulting
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