My Media Bistro students, most of whom came from a writing or journalism background, refused to believe me when I said that creating the content was the hardest part about building a website. But this is consistently the experience my clients have had. Most people struggle even to produce a professional bio, not because they’re illiterate but because they’re so uncomfortable talking about themselves. (And the people who do like to talk about themselves aren’t usually the ones prospective customers want to listen to.)
I built a site recently that launched with almost no content–a sentence or two on each page, at most–because the project manager had been waiting for months for the client to write the copy.
Unless your website is not about you and your business, you are going to have to participate in content creation: to provide names of team members, product information, service listings, dates, prices, and so forth. But you don’t have to worry about producing perfectly polished, search engine-friendly copy. I spent years as a professional writer before I even discovered WordPress, and I’ll be happy to help you make sure that your content lives up to the standard set by the site itself.
