Used Laser Center

Project Description

After launching the new Berman Partners website, Rob Berman discovered that the used laser page was the one everyone wanted to see, so we created a completely new e-commerce website for them: Used Laser Center.

The site uses the Envy Pro child theme for Genesis from Krolyn. Envy Pro is a WooCommerce-optimized theme and also the basis for KiaMiller.com.

We needed to use WooCommerce in catalog mode and make a few other modifications, largely achieved through the use of plugins, including one to show an email enquiry button instead of a price. Some of these were premium plugins, but not official WooCommerce extensions. I also added a little custom code to provide menu links for WooCommerce attribute archives. Clients can shop by brand and by type of laser.

A brand archive page looks like this. Note the “Compare” and “Email Enquiry” buttons.

In early September of 2015 I made some modifications to the site, notably adding an opt-in bar (implemented with Easy Heads Up Bar, which really is pretty easy).

I also added a Constant Contact event widget and email subscription form, and integrated the Gravity Forms contact form into Constant Contact.

Because both sites are on shared hosting at Bluehost, I recommended installing the WP Rocket caching plugin. It made a huge difference. I also compressed all the slider images using Optimizilla.

Screenshots