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WordPress Consultant Sallie Goetsch

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Used Laser Center

Filed Under: E-commerceTagged With: Genesis

Used Laser Center Home Page

Project Description

After launching the new Berman Partners website, Rob Berman discovered that the used laser page was the one everyone wanted to see, so we created a completely new e-commerce website for them: Used Laser Center.

The site uses the Envy Pro child theme for Genesis from Krolyn. Envy Pro is a WooCommerce-optimized theme and also the basis for KiaMiller.com.

We needed to use WooCommerce in catalog mode and make a few other modifications, largely achieved through the use of plugins, including one to show an email enquiry button instead of a price. Some of these were premium plugins, but not official WooCommerce extensions. I also added a little custom code to provide menu links for WooCommerce attribute archives. Clients can shop by brand and by type of laser.

Used Laser Center: Shop by Brand

A brand archive page looks like this. Note the “Compare” and “Email Enquiry” buttons.

Used Laser Center Brand Archive Page

In early September of 2015 I made some modifications to the site, notably adding an opt-in bar (implemented with Easy Heads Up Bar, which really is pretty easy).

Easy Heads Up Bar showing on Used Laser Center home page

I also added a Constant Contact event widget and email subscription form, and integrated the Gravity Forms contact form into Constant Contact.

Because both sites are on shared hosting at Bluehost, I recommended installing the WP Rocket caching plugin. It made a huge difference. I also compressed all the slider images using Optimizilla.

Screenshots

Used Laser Center Home Page
Home Page with Featured Products
Used Laser Center Interior Page
Interior Page with Gravity Form
Used Laser Center Product Page
Main Product Page (WooCommerce)
Used Laser Center Shop by Type
Type Archive Page
Used Laser Center Single Product Page
Single Product Page (WooCommerce)

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Project Details

Client Name

Rob Berman

Client Company

Used Laser Center

Project URL

http://usedlasercenter.com

Base Theme

Envy Pro

Project Fonts

  • Lato (Headings and Body)

Premium Plugins

  • Backup Buddy
  • Gravity Forms
  • iThemes Security Pro
  • Ultimate WooCommerce Brands Pro
  • WooCommerce Email Enquiry Ultimate
  • WooCommerce Jetpack Plus
  • WP Rocket

Free Plugins

  • 99 Robots Show IDs
  • Anti-spam
  • Booster for WooCommerce
  • Constant Contact for WordPress
  • Easy Heads Up Bar
  • Enable Media Replace
  • Genesis Connect for WooCommerce
  • Genesis Custom Footer
  • Genesis Featured Page Advanced
  • Genesis Responsive Slider
  • Genesis Sandbox Featured Content Widget
  • Genesis Simple Sidebars
  • Gravity Forms Constant Contact Add-on
  • Heartbeat Control
  • Jetpack by WordPress.com
  • Mail on Update
  • Simple Custom CSS
  • Simple Social Icons
  • Woo Stickers by Webline
  • WooCommerce
  • WP-Optimize
  • YITH WooCommerce Compare
  • Yoast SEO

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2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

author-izer

sallie [at] wpfangirl [dot] com

Location

Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

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