
Project Description
After launching the new Berman Partners website, Rob Berman discovered that the used laser page was the one everyone wanted to see, so we created a completely new e-commerce website for them: Used Laser Center.
The site uses the Envy Pro child theme for Genesis from Krolyn. Envy Pro is a WooCommerce-optimized theme and also the basis for KiaMiller.com.
We needed to use WooCommerce in catalog mode and make a few other modifications, largely achieved through the use of plugins, including one to show an email enquiry button instead of a price. Some of these were premium plugins, but not official WooCommerce extensions. I also added a little custom code to provide menu links for WooCommerce attribute archives. Clients can shop by brand and by type of laser.
A brand archive page looks like this. Note the “Compare” and “Email Enquiry” buttons.
In early September of 2015 I made some modifications to the site, notably adding an opt-in bar (implemented with Easy Heads Up Bar, which really is pretty easy).
I also added a Constant Contact event widget and email subscription form, and integrated the Gravity Forms contact form into Constant Contact.
Because both sites are on shared hosting at Bluehost, I recommended installing the WP Rocket caching plugin. It made a huge difference. I also compressed all the slider images using Optimizilla.
Screenshots
Colophon
Project Details
Client Name
Rob Berman
Client Company
Used Laser Center
Project URL
Base Theme
Project Fonts
- Lato (Headings and Body)
Premium Plugins
Free Plugins
- 99 Robots Show IDs
- Anti-spam
- Booster for WooCommerce
- Constant Contact for WordPress
- Easy Heads Up Bar
- Enable Media Replace
- Genesis Connect for WooCommerce
- Genesis Custom Footer
- Genesis Featured Page Advanced
- Genesis Responsive Slider
- Genesis Sandbox Featured Content Widget
- Genesis Simple Sidebars
- Gravity Forms Constant Contact Add-on
- Heartbeat Control
- Jetpack by WordPress.com
- Mail on Update
- Simple Custom CSS
- Simple Social Icons
- Woo Stickers by Webline
- WooCommerce
- WP-Optimize
- YITH WooCommerce Compare
- Yoast SEO