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WordPress Consultant Sallie Goetsch

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You are here: Home / Services / Content Strategy

Content Strategy

What is your goal for your business in the next year? How much you want to increase the number of customers, revenue per customer, return purchasers? How can your website help you do this? How will you know whether it’s working?

How does the content you’re planning to put onto your website fit in with the content you plan to release through other channels such as print, email, social media?

What kind of content do you have already? How well does it support your business goals? Where do you need to generate new content? Who in (or out of ) your company is going to produce it? How many places can you repurpose it?

If you haven’t asked yourself these questions, you definitely need to undertake a content strategy session and content audit before you move any further with your web (re)development project.

See “Your Website Is Not a Brochure. It’s a Machine” for more information about why.

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Sallie Goetsch

What People Are Saying

Thank you so much Sallie, the horizontal layout with featured images is working perfectly, couldn’t believe my luck when someone had done the exact plugin edit I needed AND had a tutorial for it! Thank you for your help in adding the event description excerpt. You are Awesome!

Kat Principal, Sun Beam Creative

Series

  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • Interviews (5)
  • Modern Tribe Tutorials (13)
  • WordCamps (16)
  • WP-Tonic Roundtable (30)

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RSS Latest News from the East Bay WordPress Meetup

  • Speaker Training
    Get the workbook and slides for the October 2019 speaker training, plus background and pro tips. The post Speaker Training appeared first on East Bay WordPress Meetup.
  • SEO Audit Template & Resources
    Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document. The post SEO Audit Template & Resources appeared first on East Bay WordPress Meetup.
  • How to Conduct an SEO Audit (11/18/18 Slides)
    The purpose of an SEO Audit is to give a website the best chances of ranking. It is an investigative process. Doing it properly takes time, nuance, and an understanding of context. The post How to Conduct an SEO Audit (11/18/18 Slides) appeared first on East Bay WordPress Meetup.

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Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

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sallie [at] wpfangirl [dot] com

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Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

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