What is your goal for your business in the next year? How much you want to increase the number of customers, revenue per customer, return purchasers? How can your website help you do this? How will you know whether it’s working?
How does the content you’re planning to put onto your website fit in with the content you plan to release through other channels such as print, email, social media?
What kind of content do you have already? How well does it support your business goals? Where do you need to generate new content? Who in (or out of ) your company is going to produce it? How many places can you repurpose it?
If you haven’t asked yourself these questions, you definitely need to undertake a content strategy session and content audit before you move any further with your web (re)development project.
See “Your Website Is Not a Brochure. It’s a Machine” for more information about why.