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WordPress Consultant Sallie Goetsch

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You are here: Home / Services / Content Strategy

Content Strategy

What is your goal for your business in the next year? How much you want to increase the number of customers, revenue per customer, return purchasers? How can your website help you do this? How will you know whether it’s working?

How does the content you’re planning to put onto your website fit in with the content you plan to release through other channels such as print, email, social media?

What kind of content do you have already? How well does it support your business goals? Where do you need to generate new content? Who in (or out of ) your company is going to produce it? How many places can you repurpose it?

If you haven’t asked yourself these questions, you definitely need to undertake a content strategy session and content audit before you move any further with your web (re)development project.

See “Your Website Is Not a Brochure. It’s a Machine” for more information about why.

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Series

  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • Interviews (5)
  • Modern Tribe Tutorials (13)
  • WordCamps (17)
  • WP-Tonic Roundtable (30)

Follow Sallie on Twitter

  • @salliegoetsch 3 hours

    @Cape_Dave @jQueery_Queen I tend not to get rid of cars until they start falling apart around me.

  • @salliegoetsch 3 hours

    This is a woman after my own heart: "Ms. Ayres gets her second Moderna shot on Tuesday and has circled May 4 — when… twitter.com/i/web/status/1…

  • @salliegoetsch 4 hours

    @Cape_Dave @jQueery_Queen I certainly haven't put many miles on it the past year. Mazda is trying to encourage me t… twitter.com/i/web/status/1…

  • @salliegoetsch 20 hours

    @Ipstenu @Kathy_Darling @Otto42 Very high on the list of More Fun Than Human Beings Should Be Allowed to Have.

  • @salliegoetsch 20 hours

    @jQueery_Queen And so do I.

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Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

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sallie [at] wpfangirl [dot] com

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Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

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