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WP Fangirl

WordPress Consultant Sallie Goetsch

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You are here: Home / Services / Content Strategy

Content Strategy

What is your goal for your business in the next year? How much you want to increase the number of customers, revenue per customer, return purchasers? How can your website help you do this? How will you know whether it’s working?

How does the content you’re planning to put onto your website fit in with the content you plan to release through other channels such as print, email, social media?

What kind of content do you have already? How well does it support your business goals? Where do you need to generate new content? Who in (or out of ) your company is going to produce it? How many places can you repurpose it?

If you haven’t asked yourself these questions, you definitely need to undertake a content strategy session and content audit before you move any further with your web (re)development project.

See “Your Website Is Not a Brochure. It’s a Machine” for more information about why.

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Series

  • Interviews (5)
  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • WordCamps (17)
  • WP-Tonic Roundtable (30)
  • Modern Tribe Tutorials (13)

RSS Latest News from the East Bay WordPress Meetup

  • Does It Work? Using The New CSS Layout with Rachel Andrew
    Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.Description Over the past two years, […] The post Does It Work? Using The New CSS Layout with Rachel Andrew appeared first on East Bay WordPress Meetup.
  • Speaker Training
    Get the workbook and slides for the October 2019 speaker training, plus background and pro tips. The post Speaker Training appeared first on East Bay WordPress Meetup.
  • SEO Audit Template & Resources
    Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document. The post SEO Audit Template & Resources appeared first on East Bay WordPress Meetup.

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Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

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sallie [at] wpfangirl [dot] com

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Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

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