Jonathan Denwood, John Locke, Kim Shivler, Jackie D’Elia and I chimed in on the state of online marketing in 2016 for WP-Tonic 103. We all agreed that in spite of Snapchat and Facebook Live, email continues to be the most important channel, both for us as WordPress consultants and for our clients. Continue Reading WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
The key ingredients for WordPress performance that we discussed in WP-Tonic 105 are hosting (because the most important optimization happens on the server side), using a CDN, caching plugins, image compression, and eliminating unnecessary overhead (unused or poorly-coded plugins, for instance). Continue Reading WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
A close look at what it means to write good web copy and what it means to write good print copy reveals more similarities than differences. So what IS the difference between web copy and print copy? The WP-Tonic Live Panel sat down to discuss this, and concluded that the issue is not so much a difference between web copy and print copy, as between marketing or sales copy and other kinds of writing. Continue Reading WP-Tonic 109: The Real Difference between Web Copy and Print Copy
On WP-Tonic 095, I talk with Jonathan Denwood, John Locke, and Jackie D’Elia about what to look for–and what to avoid–if you are purchasing a WordPress theme for yourself Continue Reading WP-Tonic 095: How to Pick the Right Premium WordPress Theme
We talked about WordPress plugins for every site on last week’s WP-Tonic Live, so I thought I’d publish the list of plugins I include in my deploy install. Continue Reading WP-Tonic 099: What Plugins Should You Consider for any WordPress Site? And my own go-to WordPress plugins