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WordPress Consultant Sallie Goetsch

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Marketing

WP-Tonic 130: Does Content Marketing Really Work?

October 4, 2016 by Sallie Goetsch Leave a Comment

WP-Tonic 130: Does Content Marketing Really Work?
This entry is part 14 of 30 in the series WP-Tonic Roundtable

If you want your content marketing to work, you have to be prepared to invest time, research, and hard work, in order to answer questions and solve problems for your target market (or those who influence them). It can be a challenge to maintain a publishing schedule at all if you are a small business, much less produce high-quality, shareable content. But if you can do it, it can really pay off. Continue Reading WP-Tonic 130: Does Content Marketing Really Work?

Filed Under: Content Strategy Tagged With: WP-Tonic Live, Page Builders, Marketing

WP-Tonic 128: Black Hat SEO What you don't know about SEO can hurt your search ranking

September 28, 2016 by Sallie Goetsch Leave a Comment

WP-Tonic 128: SEO myths and black hat SEO
This entry is part 13 of 30 in the series WP-Tonic Roundtable

As WordPress consultants, we often see clients clinging to outdated beliefs about SEO that actually hurt their search rankings. As a public service, the WP-Tonic Live panel explains that SEO is not a condiment, nor a plugin, but a process that needs to be incorporated into your website and content marketing from the beginning. Continue Reading WP-Tonic 128: Black Hat SEO What you don’t know about SEO can hurt your search ranking

Filed Under: Using WordPress Tagged With: SEO, Page Builders, Marketing, WP-Tonic Live

WP-Tonic 126: Your Website and Your Overall Online Strategy

September 20, 2016 by Sallie Goetsch Leave a Comment

WP-Tonic 126: Your website and your overall online strategy
This entry is part 12 of 30 in the series WP-Tonic Roundtable

In WP-Tonic 126, Jonathan Denwood, Jackie D’Elia, Kim Shivler and I focused on the surprisingly-overlooked fact that your website does not exist in a vacuum. It’s part of your overall business marketing strategy (on and offline) and your online marketing strategy. If you don’t figure out why you want a website, you’re inevitably going to be disappointed in the website you get. Continue Reading WP-Tonic 126: Your Website and Your Overall Online Strategy

Filed Under: WordPress Consulting Tagged With: WP-Tonic Live, Marketing

WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress

August 17, 2016 by Sallie Goetsch Leave a Comment

WP-Tonic 117: Email Marketing and WordPress
This entry is part 9 of 30 in the series WP-Tonic Roundtable

In WP-Tonic Episode 117, Jonathan Denwood, John Locke, Jackie D’Elia, Kim Shivler and I talked about integrating your email marketing with WordPress, from email service providers to WordPress plugins for sign-up forms and popups. Continue Reading WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress

Filed Under: Using WordPress Tagged With: Email Marketing, WP-Tonic Live, Marketing

WP-Tonic 109: The Real Difference between Web Copy and Print Copy

July 20, 2016 by Sallie Goetsch Leave a Comment

WP-Tonic 109: Web copy vs. print copy
This entry is part 3 of 30 in the series WP-Tonic Roundtable

A close look at what it means to write good web copy and what it means to write good print copy reveals more similarities than differences. So what IS the difference between web copy and print copy? The WP-Tonic Live Panel sat down to discuss this, and concluded that the issue is not so much a difference between web copy and print copy, as between marketing or sales copy and other kinds of writing. Continue Reading WP-Tonic 109: The Real Difference between Web Copy and Print Copy

Filed Under: Content Strategy Tagged With: WP-Tonic Live, Marketing

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