If you want your content marketing to work, you have to be prepared to invest time, research, and hard work, in order to answer questions and solve problems for your target market (or those who influence them). It can be a challenge to maintain a publishing schedule at all if you are a small business, much less produce high-quality, shareable content. But if you can do it, it can really pay off. Continue Reading WP-Tonic 130: Does Content Marketing Really Work?
As WordPress consultants, we often see clients clinging to outdated beliefs about SEO that actually hurt their search rankings. As a public service, the WP-Tonic Live panel explains that SEO is not a condiment, nor a plugin, but a process that needs to be incorporated into your website and content marketing from the beginning. Continue Reading WP-Tonic 128: Black Hat SEO What you don’t know about SEO can hurt your search ranking
In WP-Tonic 126, Jonathan Denwood, Jackie D’Elia, Kim Shivler and I focused on the surprisingly-overlooked fact that your website does not exist in a vacuum. It’s part of your overall business marketing strategy (on and offline) and your online marketing strategy. If you don’t figure out why you want a website, you’re inevitably going to be disappointed in the website you get. Continue Reading WP-Tonic 126: Your Website and Your Overall Online Strategy
In WP-Tonic Episode 117, Jonathan Denwood, John Locke, Jackie D’Elia, Kim Shivler and I talked about integrating your email marketing with WordPress, from email service providers to WordPress plugins for sign-up forms and popups. Continue Reading WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
A close look at what it means to write good web copy and what it means to write good print copy reveals more similarities than differences. So what IS the difference between web copy and print copy? The WP-Tonic Live Panel sat down to discuss this, and concluded that the issue is not so much a difference between web copy and print copy, as between marketing or sales copy and other kinds of writing. Continue Reading WP-Tonic 109: The Real Difference between Web Copy and Print Copy