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WordPress Consultant Sallie Goetsch

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WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress

August 17, 2016 by Sallie Goetsch Leave a Comment

This entry is part 9 of 30 in the series WP-Tonic Roundtable
WP-Tonic 117: Email Marketing and WordPress

After agreeing in Episode 103 that email was still a major player in online marketing, we decided to come back and do an entire episode on it. (Well, John and Jonathan decided; I just went along for the ride.) In WP-Tonic Episode 117, Jonathan Denwood, John Locke, Jackie D’Elia, Kim Shivler and I talked about integrating your email marketing with WordPress.

Looking at it as people who receive email newsletters (as we all do), we agreed that daily is usually too frequent; any daily email newsletters we stay subscribed to are very short. But your email newsletter, like your podcast, should be as long as it is interesting. Publishing on a regular and predictable schedule is a big help.

In terms of email service providers, most of us like MailChimp, especially for those who can use its free plan. Sallie takes a “kill it with fire” approach to Constant Contact, but lots of people do use it. Kim now uses GetResponse after less-than-happy experiences with Active Campaign and Infusionsoft. You can use the free Mailpoet plugin to send email newsletters from your WordPress site, but use a transactional email service like SendGrid or Mailgun for deliverability and to avoid penalties from your hosting company or ISP. (Let’s face it, wp_mail just isn’t that reliable.)

Email sign-up form embeds are miserable to style. It’s easier to use something like Gravity Forms, OptinMonster, Welcome Mat by SumoMe, or Elegant Themes’ Bloom. We all prefer exit-intent popups to popups that appear before you even have a chance to decide whether you like the content.

WP-Tonic Roundtable Series Navigation<< Previous PostNext Post >>

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More in this series:

  • WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
  • WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
  • WP-Tonic 109: The Real Difference between Web Copy and Print Copy
  • WP-Tonic 095: How to Pick the Right Premium WordPress Theme
  • WP-Tonic 099: What Plugins Should You Consider for any WordPress Site?
  • WP-Tonic 111: What Makes a WooCommerce Site Successful?
  • WP-Tonic 113: How Do You Write Winning WordPress Proposals?
  • WP-Tonic 115: Visual Builders for WordPress
  • WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
  • WP-Tonic 119: Website Redesigns
  • WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
  • WP-Tonic 126: Your Website and Your Overall Online Strategy
  • WP-Tonic 128: Black Hat SEO
  • WP-Tonic 130: Does Content Marketing Really Work?
  • WP-Tonic Live Panel Resumes
  • WP-Tonic 157: Coordinating Complex Site Migrations
  • WP-Tonic 159: WordPress Form Plugins
  • WP-Tonic 161: Pricing Models for Web Design and Web Development
  • 227 WP-Tonic: Setting Up Nameservers and DNS Record Types
  • WP-Tonic 229 Insights On How to Build a Successful Online Community
  • WP-Tonic 231: How To Manage Difficult WordPress Projects
  • 233 WP-Tonic Round Table Show “WordPress Hooks, Actions and Filters”
  • WP Tonic #235: Converting Site Visitors To Subscribers
  • #237 WP-Tonic Round-Table “Basic Design Principles From Color Palette to Layout for Your Website”
  • WP-Tonic #239: The Future of WordPress Page Builders
  • WP-Tonic 241: Advice on Setting up & Using WordPress Multisite
  • WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
  • WP-Tonic 245: Does the Genesis Framework Have a Future in a World of Theme & Page Builders?
  • 247 WP-Tonic Friday Round-Table Show: Extending WordPress Using ACF (Advanced Custom Fields)
  • WP-Tonic 250: Tips & Tricks On How to Make Your Websites More Mobile Friendly

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