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WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!

June 28, 2016 by Sallie Goetsch Leave a Comment

This entry is part 1 of 30 in the series WP-Tonic Roundtable
WP Tonic 103: Online Marketing in 2016

Even though most of us aren’t online marketing experts, Jonathan Denwood, John Locke, Kim Shivler, Jackie D’Elia and I chimed in on the state of online marketing in 2016 for WP-Tonic 103. We all agreed that in spite of Snapchat and Facebook Live, email continues to be the most important channel, both for us as WordPress consultants and for our clients.

Before we got into our main topic, we talked about the sale of WPLift for $250,000…and how much time and hard work went into making the blog worth that much money. As he explains in his “for sale” announcement, the original creator of the site, Oliver Dale, wrote 990 blog posts between 2010 and 2016. That breaks down to about $250 per blog post, or about $41,000/year. So while it’s a nice amount to receive in a lump sum, it’s not that much compared to what the new owner would have had to do in order to build up that readership (and ad revenue) when starting from scratch.

WP-Tonic Roundtable Series NavigationNext Post >>

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More in this series:

  • WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
  • WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
  • WP-Tonic 109: The Real Difference between Web Copy and Print Copy
  • WP-Tonic 095: How to Pick the Right Premium WordPress Theme
  • WP-Tonic 099: What Plugins Should You Consider for any WordPress Site?
  • WP-Tonic 111: What Makes a WooCommerce Site Successful?
  • WP-Tonic 113: How Do You Write Winning WordPress Proposals?
  • WP-Tonic 115: Visual Builders for WordPress
  • WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
  • WP-Tonic 119: Website Redesigns
  • WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
  • WP-Tonic 126: Your Website and Your Overall Online Strategy
  • WP-Tonic 128: Black Hat SEO
  • WP-Tonic 130: Does Content Marketing Really Work?
  • WP-Tonic Live Panel Resumes
  • WP-Tonic 157: Coordinating Complex Site Migrations
  • WP-Tonic 159: WordPress Form Plugins
  • WP-Tonic 161: Pricing Models for Web Design and Web Development
  • 227 WP-Tonic: Setting Up Nameservers and DNS Record Types
  • WP-Tonic 229 Insights On How to Build a Successful Online Community
  • WP-Tonic 231: How To Manage Difficult WordPress Projects
  • 233 WP-Tonic Round Table Show “WordPress Hooks, Actions and Filters”
  • WP Tonic #235: Converting Site Visitors To Subscribers
  • #237 WP-Tonic Round-Table “Basic Design Principles From Color Palette to Layout for Your Website”
  • WP-Tonic #239: The Future of WordPress Page Builders
  • WP-Tonic 241: Advice on Setting up & Using WordPress Multisite
  • WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
  • WP-Tonic 245: Does the Genesis Framework Have a Future in a World of Theme & Page Builders?
  • 247 WP-Tonic Friday Round-Table Show: Extending WordPress Using ACF (Advanced Custom Fields)
  • WP-Tonic 250: Tips & Tricks On How to Make Your Websites More Mobile Friendly

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