Even though most of us aren’t online marketing experts, Jonathan Denwood, John Locke, Kim Shivler, Jackie D’Elia and I chimed in on the state of online marketing in 2016 for WP-Tonic 103. We all agreed that in spite of Snapchat and Facebook Live, email continues to be the most important channel, both for us as WordPress consultants and for our clients.
Before we got into our main topic, we talked about the sale of WPLift for $250,000…and how much time and hard work went into making the blog worth that much money. As he explains in his “for sale” announcement, the original creator of the site, Oliver Dale, wrote 990 blog posts between 2010 and 2016. That breaks down to about $250 per blog post, or about $41,000/year. So while it’s a nice amount to receive in a lump sum, it’s not that much compared to what the new owner would have had to do in order to build up that readership (and ad revenue) when starting from scratch.