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WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?

November 5, 2017 by Jonathan Denwood Leave a Comment

WP-Tonic episode 243: how to write great content for your WordPress website

Our main topic this week is “How Do You Write Great Content For Your WordPress Website?” which is a subject I personally have been focusing on in the last couple of months. We also have some great WordPress news stories which we discuss in the second half of the show.

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Our episode this week is sponsored by INTELLIGENCEWP.Finally, an analytics plugin that provides valuable metrics and results that increase your leads. INTELLIGENCEWP.

Adam Fout, Sallie Goetsch and Chris Badgett joined host Jonathan Denwood to discuss creating great content for your WordPress website.

Sallie started the conversation with the question “Is there any difference in writing for your WordPress website versus another type of website?”

Adam, in answer to Sallie, explained the content itself isn’t different. The way you enter and add the content may vary between systems. For example WordPress, Drupal, and SquareSpace may have different ways to enter the content, but for the content itself it’s about writing great web copy.

Adam went on to say that creating good content is more than just writing the odd good article. Writing content is great, but you need to have a game plan and an desired outcome you’re working toward in order to make it a successful marketing strategy. There needs to be some structure and plan of action.

Chris agrees and says the most important first step is to know the audience. He actually spends hours at a time on the phone with clients and prospective clients to get insight into customers and prospect’s mind.

Ninja hack – Get out from behind the computer and have a human to human conversation.

The group also discussed the fact that not all content needs to be in written form. Podcasts and videos are also powerful forms of content.

If you have other people writing for you, it helps to have a style guide. This helps train the writer how you want your articles to appear, words that are allowed or forbidden, the tone you want etc… Adam’s style guide template is one of his most popular posts.

https://bluesteelesolutions.com/resources/style-guide-template

On average, the group recommends creating at least one piece of content per week. Some people can create an epic article every two weeks and make it work, but for most a piece of content each week is a good idea.

And, make sure you have the basic content on your website complete before starting your content marketing strategy. Sallie pointed out seeing sites where products didn’t have product descriptions, about pages were empty, and other basics were missing. This content needs to be created first.

Our Regular Panel of WordPress Experts

  • Adam Fout: from Blue Steele Solutions
  • Sallie Goetsch: from WP Fangirl
  • Lee Jackson: from Angledcrown.com
  • Kim Shivler: from White Glove Web Training
  • Jonathan Denwood: from WP-Tonic.com
  • Chris Badgett: from LIFTERLMS

Why don’t you join us on Facebook every Friday at 9 am PST and be part of our live show ? https://www.facebook.com/wptonic/

To also see a list of upcoming Friday & Wednesday shows during the month go here. https://www.wp-tonic.com/blab/

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The post #243 WP-Tonic Friday Round-Table Show: How Do You Write Great Content For Your WordPress Website? appeared first on WP-Tonic: WordPress Support & Small Fixes.

WP-Tonic Roundtable Series Navigation<< Previous PostNext Post >>

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  • Interviews (5)
  • Checking Up on Your Website (4)
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More in this series:

  • WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
  • WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
  • WP-Tonic 109: The Real Difference between Web Copy and Print Copy
  • WP-Tonic 095: How to Pick the Right Premium WordPress Theme
  • WP-Tonic 099: What Plugins Should You Consider for any WordPress Site?
  • WP-Tonic 111: What Makes a WooCommerce Site Successful?
  • WP-Tonic 113: How Do You Write Winning WordPress Proposals?
  • WP-Tonic 115: Visual Builders for WordPress
  • WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
  • WP-Tonic 119: Website Redesigns
  • WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
  • WP-Tonic 126: Your Website and Your Overall Online Strategy
  • WP-Tonic 128: Black Hat SEO
  • WP-Tonic 130: Does Content Marketing Really Work?
  • WP-Tonic Live Panel Resumes
  • WP-Tonic 157: Coordinating Complex Site Migrations
  • WP-Tonic 159: WordPress Form Plugins
  • WP-Tonic 161: Pricing Models for Web Design and Web Development
  • 227 WP-Tonic: Setting Up Nameservers and DNS Record Types
  • WP-Tonic 229 Insights On How to Build a Successful Online Community
  • WP-Tonic 231: How To Manage Difficult WordPress Projects
  • 233 WP-Tonic Round Table Show “WordPress Hooks, Actions and Filters”
  • WP Tonic #235: Converting Site Visitors To Subscribers
  • #237 WP-Tonic Round-Table “Basic Design Principles From Color Palette to Layout for Your Website”
  • WP-Tonic #239: The Future of WordPress Page Builders
  • WP-Tonic 241: Advice on Setting up & Using WordPress Multisite
  • WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
  • WP-Tonic 245: Does the Genesis Framework Have a Future in a World of Theme & Page Builders?
  • 247 WP-Tonic Friday Round-Table Show: Extending WordPress Using ACF (Advanced Custom Fields)
  • WP-Tonic 250: Tips & Tricks On How to Make Your Websites More Mobile Friendly

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