• Skip to primary navigation
  • Skip to footer navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

WP Fangirl

WordPress Consultant Sallie Goetsch

  • speakerdeck icon
  • Home
  • About
  • Why WordPress?
  • How I Work
  • Portfolio
  • Services
  • Blog
  • Contact

WP-Tonic 130: Does Content Marketing Really Work?

October 4, 2016 by Sallie Goetsch Leave a Comment

This entry is part 14 of 30 in the series WP-Tonic Roundtable
WP-Tonic 130: Does Content Marketing Really Work?

Before we settled into our main topic, Jonathan Denwood, John Locke, Adam Fout, Bridget Willard, and I spent yet more time talking about WordPress page-builders, this time in response to Pippin Williamson’s comprehensive review. Pippin was inspired first to a rant and then to a thorough investigation by the conflicts between certain page builders and some of his plugins, notably Restrict Content Pro. If you’re thinking about using a page builder, and especially if you’re thinking about using both a page builder and a membership/content restriction plugin, it’s a good idea to read Pippin’s article.

We were inspired to repeat our earlier assertion that if the core WordPress editor provided a better experience, most people would not bother with page builders–or not, at least, for laying out the internal content of a post or page, rather than a whole page template. Bridget and Adam both spoke up in defense of page builders as tools that both developers and end-users rely on to save time and reduce costs.

Can You Really Build Your Brand and Your Business through Content Marketing?

TL;DR: You can, but it’s hard work. If you jump on the content marketing bandwagon just to make money, you probably won’t. You need to produce content that helps people to solve problems and answer questions. This requires research, time, and effort, and might mean you need to produce content in multiple formats (written text, video, infographics, and audio.) If you’re bound to an aggressive publishing schedule, that can be exhausting, which is one reason to have (carefully-vetted, high-quality) guest writers. And you have to publish a lot of content, over a long period of time, for it to pay off.

As you’ll notice by looking over my 2016 posts for the blog, the most content I’ve been producing has been my contributions to the WP-Tonic podcast. The content people find most valuable is my tutorials, but while I enjoy writing them, they are time-consuming to produce and often get pushed aside in favor of doing client work. My own experience is that content marketing works if you work it, but it’s not easy to work it!

Adam and Bridget said some great things, but their suggestions won’t make you happy if you want a fast, easy, solution. There don’t seem to be any fast, easy solutions in marketing anymore…if there ever really were.

WP-Tonic Roundtable Series Navigation<< Previous PostNext Post >>

Related Items

  • WP-Tonic 115: Visual Builders for WordPress--the good, the bad, and the ugly
    WP-Tonic 115: Visual Builders for WordPress
  • Jackie D'Elia speaking to me from her office in Charlotte, NC
    Talking Content Strategy with Jackie D'Elia on Rethink.fm
  • WP-Tonic 117: Email Marketing and WordPress
    WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress

Share this post:

Share on Twitter Share on Facebook Share on Pinterest Share on LinkedIn Share on Email

Filed Under: Content Strategy Tagged With: WP-Tonic Live, Page Builders, Marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

What I Write About

  • Book Reviews
  • Content Strategy
  • Design
  • Hosting and Servers
  • Most Valuable Plugins
  • There's a Plugin for That
  • Using WordPress
  • Widgets
  • WordPress Consulting
  • WordPress Events

Series

  • Interviews (5)
  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • WordCamps (17)
  • WP-Tonic Roundtable (30)
  • Modern Tribe Tutorials (13)


More in this series:

  • WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
  • WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
  • WP-Tonic 109: The Real Difference between Web Copy and Print Copy
  • WP-Tonic 095: How to Pick the Right Premium WordPress Theme
  • WP-Tonic 099: What Plugins Should You Consider for any WordPress Site?
  • WP-Tonic 111: What Makes a WooCommerce Site Successful?
  • WP-Tonic 113: How Do You Write Winning WordPress Proposals?
  • WP-Tonic 115: Visual Builders for WordPress
  • WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
  • WP-Tonic 119: Website Redesigns
  • WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
  • WP-Tonic 126: Your Website and Your Overall Online Strategy
  • WP-Tonic 128: Black Hat SEO
  • WP-Tonic 130: Does Content Marketing Really Work?
  • WP-Tonic Live Panel Resumes
  • WP-Tonic 157: Coordinating Complex Site Migrations
  • WP-Tonic 159: WordPress Form Plugins
  • WP-Tonic 161: Pricing Models for Web Design and Web Development
  • 227 WP-Tonic: Setting Up Nameservers and DNS Record Types
  • WP-Tonic 229 Insights On How to Build a Successful Online Community
  • WP-Tonic 231: How To Manage Difficult WordPress Projects
  • 233 WP-Tonic Round Table Show “WordPress Hooks, Actions and Filters”
  • WP Tonic #235: Converting Site Visitors To Subscribers
  • #237 WP-Tonic Round-Table “Basic Design Principles From Color Palette to Layout for Your Website”
  • WP-Tonic #239: The Future of WordPress Page Builders
  • WP-Tonic 241: Advice on Setting up & Using WordPress Multisite
  • WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
  • WP-Tonic 245: Does the Genesis Framework Have a Future in a World of Theme & Page Builders?
  • 247 WP-Tonic Friday Round-Table Show: Extending WordPress Using ACF (Advanced Custom Fields)
  • WP-Tonic 250: Tips & Tricks On How to Make Your Websites More Mobile Friendly

Follow Sallie on Twitter

    Sorry, no Tweets were found.

RSS Latest News from the East Bay WordPress Meetup

  • Does It Work? Using The New CSS Layout with Rachel Andrew
    Things change rapidly in the WordPress world. The content in this post is more than a year old and may no longer represent best practices.Description Over the past two years, […] The post Does It Work? Using The New CSS Layout with Rachel Andrew appeared first on East Bay WordPress Meetup.
  • Speaker Training
    Get the workbook and slides for the October 2019 speaker training, plus background and pro tips. The post Speaker Training appeared first on East Bay WordPress Meetup.
  • SEO Audit Template & Resources
    Our November speaker, John Locke, graciously provided a template for an SEO audit report. You can download it as a Microsoft Word or PDF document. The post SEO Audit Template & Resources appeared first on East Bay WordPress Meetup.

Footer

Contact Info

2063 Main St #133 · Oakley, CA 94561

+1 (510) 969-9947

author-izer

sallie [at] wpfangirl [dot] com

Location

Map of East Contra Costa County

I live in Oakley, CA and run a WordPress Meetup in Oakland, CA. Don't confuse them!

Subscribe for New Posts

  • Since I blog on an unpredictable schedule, you might want to subscribe by email. I'll also send out occasional announcements about events.

  • Privacy Policy: I will never sell or rent your contact information.

  • This field is for validation purposes and should be left unchanged.
  • Contact
  • Colophon
  • Comment Policy
  • Privacy Policy
  • Five for the Future

Copyright © 2023 · Utility Pro on Genesis Framework · WordPress · Log in

MENU
  • Home
  • About
  • Why WordPress?
  • How I Work
  • Portfolio
  • Services
  • Blog
  • Contact