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WP Tonic #235: Converting Site Visitors To Subscribers

October 8, 2017 by Sallie Goetsch Leave a Comment

This entry is part 23 of 30 in the series WP-Tonic Roundtable
WP-Tonic Episode 235: Converting Visitors to Subscribers

Getting traffic to your site is great, but what happens once people arrive? This week, the group discusses conversion rates of site visitors to email subscribers and explores ways to improve conversions.

IntelligenceWP

Special thanks to our sponsor IntelligenceWP. IntelligenceWP is a WordPress plugin that extends the functionality of Google Analytics and provides real-world insights into your analytics right from your WordPress Dashboard. Finally, an analytics plugin that provides valuable metrics and results that increase your leads. INTELLIGENCEWP.

Watch the Video

Main Topic: Converting Visitors to Subscribers

It was a full house this week on the WP-Tonic Friday Roundtable with plenty of ideas shared for improving conversions. Step one, of course, is to get the traffic to your site. Once they are there, to convert them to subscribers, the key is to create valuable content.

Create Valuable Content

Tom explained education pieces of content and attraction pieces of content. Content has different roles some pieces are meant to attract like wikipages, and blog posts. White papers and other premium pieces of content are meant to educate, and can be delivered in exchange for an email address.

Put CTAs (Call to Action) on Blog posts pointing people to premium content. Have them sign up to receive premium content.

Have relevant testimonials. For example, if you are doing something about security, put case studies and testimonials about security on the site.

Sales Funnels

Creating a sales funnel in WordPress is easy. You don’t need ClickFunnels. A sales funnel flows from the Top through the Middle to the Bottom.

  1. Top – The top of the sales funnel consists of small lead magnets like a checklist or two minute video.
  2. Middle – At the middle of the funnel, you’ve nurtured relationship. Now you offer something more like a free course or a premium podcast series
  3. Bottom – The bottom of the funnel is a higher value, bigger piece like a live webinar. Note that some people might move right to the bottom.

Call to Action – people sometimes forget to ask – or even “Tell them to do it.” Click this, I promise you’ll like it.

Know What’s Working

Having analytics is more important than AB Testing. AB Testing is good for landing pages to understand the right copy. When you start looking at the entire Attract > Engage > Convert chain more robust things with analytics helps.

Track page attributes: what topics, what tone did we take, what hooks did we use and see how they work across multiple posts.

Create profiles for your audience – who are they – and tag your content that way.

Check page attributes. See what hooks you used and see how it converts.

The biggest key is to get the tracking (data collection with Google Analytics) started. You don’t have to jump in and decide to become an expert. Just get it started and as you go you can grow. You need the data, so start collecting it now.

Tools for Sales Funnels, Conversions and Engagement Management

  • Zapier – zapier.com
  • If This Then That (IFTTT) – ifttt.com
  • IntelligenceWP – intelligencewp.com
  • SendGrid is a mail sending service – sendgrid.com
  • Zoho has a $35.00/month option for all of their tools – zoho.com
  • Drip – drip.co
  • Active Campaign – activecampaign.com
  • Mautic – https://www.mautic.org/

This Week’s Roundtable Panel

  • Tom – IntelligenceWP.com
  • Adam Preiser – youtube.com/wpcrafter or wpcrafter.com
  • Matt Ingot – freelancetransformation.com
  • Adam Fout – bluesteelesolutions.com
  • Sallie Goetsch – wpfangirl.com
  • Chris Badgett – lifterlms.com (podcast LMSCast.com)
  • Jonathan Denwood – WP-Tonic.com
  • Kim Shivler – kimshivler.com

Why don’t you join us on Facebook at 8:30 am PST and be part of our live show? To also see a list of upcoming Friday & Wednesday shows during the month visit our Panel Page.

SUBSCRIBE ON ITUNES

The post #235: WP Tonic Round Table Show News & Converting Site Visitors To Subscribers appeared first on WP-Tonic: WordPress Support & Small Fixes.

WP-Tonic Roundtable Series Navigation<< Previous PostNext Post >>

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Series

  • Interviews (5)
  • Checking Up on Your Website (4)
  • Client from Hell (5)
  • WordCamps (17)
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More in this series:

  • WP-Tonic 103: WordPress & Online Marketing In 2016: What Works!
  • WP-Tonic 105: Speeding Up WordPress From Slow Dog To Young Speed Machine
  • WP-Tonic 109: The Real Difference between Web Copy and Print Copy
  • WP-Tonic 095: How to Pick the Right Premium WordPress Theme
  • WP-Tonic 099: What Plugins Should You Consider for any WordPress Site?
  • WP-Tonic 111: What Makes a WooCommerce Site Successful?
  • WP-Tonic 113: How Do You Write Winning WordPress Proposals?
  • WP-Tonic 115: Visual Builders for WordPress
  • WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress
  • WP-Tonic 119: Website Redesigns
  • WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
  • WP-Tonic 126: Your Website and Your Overall Online Strategy
  • WP-Tonic 128: Black Hat SEO
  • WP-Tonic 130: Does Content Marketing Really Work?
  • WP-Tonic Live Panel Resumes
  • WP-Tonic 157: Coordinating Complex Site Migrations
  • WP-Tonic 159: WordPress Form Plugins
  • WP-Tonic 161: Pricing Models for Web Design and Web Development
  • 227 WP-Tonic: Setting Up Nameservers and DNS Record Types
  • WP-Tonic 229 Insights On How to Build a Successful Online Community
  • WP-Tonic 231: How To Manage Difficult WordPress Projects
  • 233 WP-Tonic Round Table Show “WordPress Hooks, Actions and Filters”
  • WP Tonic #235: Converting Site Visitors To Subscribers
  • #237 WP-Tonic Round-Table “Basic Design Principles From Color Palette to Layout for Your Website”
  • WP-Tonic #239: The Future of WordPress Page Builders
  • WP-Tonic 241: Advice on Setting up & Using WordPress Multisite
  • WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
  • WP-Tonic 245: Does the Genesis Framework Have a Future in a World of Theme & Page Builders?
  • 247 WP-Tonic Friday Round-Table Show: Extending WordPress Using ACF (Advanced Custom Fields)
  • WP-Tonic 250: Tips & Tricks On How to Make Your Websites More Mobile Friendly

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