Adam Fout, Sallie Goetsch and Chris Badgett joined host Jonathan Denwood to discuss creating great content for your WordPress website. (And no, it’s not that different from creating great content in general.) Continue Reading WP-Tonic 243: How Do You Write Great Content for Your WordPress Website?
If you want your content marketing to work, you have to be prepared to invest time, research, and hard work, in order to answer questions and solve problems for your target market (or those who influence them). It can be a challenge to maintain a publishing schedule at all if you are a small business, much less produce high-quality, shareable content. But if you can do it, it can really pay off. Continue Reading WP-Tonic 130: Does Content Marketing Really Work?
I had a great time as the guest for Episode 2: Content Audits Save Development Time of Jackie D’Elia’s podcast, Rethink.fm. We talked about the importance of conducting a content audit when redesigning a website for a client that already has a lot of existing content. Hat tip to Stephanie Leary, author of Content Strategy for WordPress. Continue Reading Talking Content Strategy with Jackie D’Elia on Rethink.fm Why you need a content audit before you quote a site rebuild
A close look at what it means to write good web copy and what it means to write good print copy reveals more similarities than differences. So what IS the difference between web copy and print copy? The WP-Tonic Live Panel sat down to discuss this, and concluded that the issue is not so much a difference between web copy and print copy, as between marketing or sales copy and other kinds of writing. Continue Reading WP-Tonic 109: The Real Difference between Web Copy and Print Copy
“Content” is a generic term that includes all the material you have on your website: text, photos, video, audio. A content management system (CMS) like WordPress is designed to let you add, edit, and remove content without having to mess with the site’s design or functionality. Content strategy should be one of the very first things you do when planning a new website. Continue Reading Get to Grips with Your Content How to Avoid Being the Client from Hell Part 3