WordPress and social media go together well–there are plenty of plugins to help with social sharing and social profile display. But how do actual WordPress consultants, the people you’re hiring to build your site, use social media? And what do they recommend for their clients? John Locke, Jackie D’Elia, Kim Shivler, and I got together to discuss this very thing on WP-Tonic 123. Continue Reading WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
WP-Tonic Roundtable
WP-Tonic 126: Your Website and Your Overall Online Strategy
In WP-Tonic 126, Jonathan Denwood, Jackie D’Elia, Kim Shivler and I focused on the surprisingly-overlooked fact that your website does not exist in a vacuum. It’s part of your overall business marketing strategy (on and offline) and your online marketing strategy. If you don’t figure out why you want a website, you’re inevitably going to be disappointed in the website you get. Continue Reading WP-Tonic 126: Your Website and Your Overall Online Strategy
WP-Tonic 128: Black Hat SEO What you don't know about SEO can hurt your search ranking
As WordPress consultants, we often see clients clinging to outdated beliefs about SEO that actually hurt their search rankings. As a public service, the WP-Tonic Live panel explains that SEO is not a condiment, nor a plugin, but a process that needs to be incorporated into your website and content marketing from the beginning. Continue Reading WP-Tonic 128: Black Hat SEO What you don’t know about SEO can hurt your search ranking
WP-Tonic 130: Does Content Marketing Really Work?
If you want your content marketing to work, you have to be prepared to invest time, research, and hard work, in order to answer questions and solve problems for your target market (or those who influence them). It can be a challenge to maintain a publishing schedule at all if you are a small business, much less produce high-quality, shareable content. But if you can do it, it can really pay off. Continue Reading WP-Tonic 130: Does Content Marketing Really Work?
WP-Tonic Live Panel Resumes The posse is back for a new season
After a break for the winter holidays, the WP-Tonic Live Panel is back for a new season. If you’re around on Saturday mornings at 9 AM Pacific, come join us. The best place to look for info is on the panel page on WP-Tonic.com. You can also subscribe on YouTube or iTunes. Continue Reading WP-Tonic Live Panel Resumes The posse is back for a new season
