As WordPress consultants, we often see clients clinging to outdated beliefs about SEO that actually hurt their search rankings. As a public service, the WP-Tonic Live panel explains that SEO is not a condiment, nor a plugin, but a process that needs to be incorporated into your website and content marketing from the beginning. Continue Reading WP-Tonic 128: Black Hat SEO What you don’t know about SEO can hurt your search ranking
In WP-Tonic 126, Jonathan Denwood, Jackie D’Elia, Kim Shivler and I focused on the surprisingly-overlooked fact that your website does not exist in a vacuum. It’s part of your overall business marketing strategy (on and offline) and your online marketing strategy. If you don’t figure out why you want a website, you’re inevitably going to be disappointed in the website you get. Continue Reading WP-Tonic 126: Your Website and Your Overall Online Strategy
WordPress and social media go together well–there are plenty of plugins to help with social sharing and social profile display. But how do actual WordPress consultants, the people you’re hiring to build your site, use social media? And what do they recommend for their clients? John Locke, Jackie D’Elia, Kim Shivler, and I got together to discuss this very thing on WP-Tonic 123. Continue Reading WP-Tonic 123: What Role Does Social Media Play in Your WordPress-Based Business?
The WP-Tonic podcast panel agrees: fear, frustration, and envy are the main drivers for redesigns of business websites. Whether it’s avoiding Mobilegeddon or keeping up with the Joneses, clients are rarely motivated by the same things that drive developers. Continue Reading WP-Tonic 119: Website Redesigns
In WP-Tonic Episode 117, Jonathan Denwood, John Locke, Jackie D’Elia, Kim Shivler and I talked about integrating your email marketing with WordPress, from email service providers to WordPress plugins for sign-up forms and popups. Continue Reading WP-Tonic 117: Email Plugins, Marketing, and Strategy for WordPress